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Privacy policy

Last updated: December 30, 2025

Introduction

My Superior Coffee operates this store and website, including all related information, content, features, tools, products, and services (the “Services”) to provide customers with a curated shopping experience. My Superior Coffee is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit, use, or make a purchase from our Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs the collection, processing, and disclosure of your personal information.

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.


Personal Information We Collect

“Personal information” means information that identifies or can reasonably be linked to an individual. We may collect the following categories of personal information depending on how you interact with the Services:

  • Contact details (name, address, phone number, email)

  • Billing and shipping information

  • Payment and transaction details

  • Account credentials and preferences

  • Communications with us (including customer support inquiries)

  • Device and usage information (IP address, browser, interaction data)


Sources of Personal Information

We collect personal information from:

  • You directly when you interact with our Services

  • Automatically through cookies and similar technologies

  • Service providers who assist in operating our business

  • Third parties or partners where permitted by law


How We Use Personal Information

We use personal information to:

  • Provide, operate, and improve the Services

  • Process orders, payments, returns, and exchanges

  • Provide customer support and respond to inquiries

  • Communicate regarding accounts, orders, or services

  • Maintain security and prevent fraud

  • Comply with legal obligations


Marketing and Advertising Communications

We may use personal information to send marketing or promotional communications by email or other non-SMS channels, where permitted by law. You may opt out of such communications at any time using the unsubscribe options provided.

SMS communications are governed exclusively by the “SMS-Specific Privacy Disclosures” section below and are not used for marketing or promotional purposes.


How We Share Personal Information

We may share personal information with:

  • Shopify and service providers who help operate our business

  • Payment processors, fulfillment partners, and IT providers

  • Legal or regulatory authorities where required by law

We do not sell personal information.


International Transfers

Your personal information may be processed or stored outside your country of residence when necessary to operate our Services, including through Shopify and its infrastructure.


Security and Retention

We implement reasonable administrative, technical, and physical safeguards to protect personal information. We retain personal information only as long as necessary to fulfill the purposes described in this policy or as required by law.


Your Rights and Choices

Depending on your location, you may have rights to access, correct, delete, or restrict the use of your personal information. You may exercise these rights by contacting us using the information provided below.


SMS-Specific Privacy Disclosures


SMS Message Purpose

My Superior Coffee uses SMS messaging exclusively for customer care and delivery notifications, including responding to customer inquiries, providing order-related assistance, and support communications. We do not use SMS messaging for marketing or promotional purposes.


SMS Data Sharing Restrictions

We will never share your personal or mobile information, including SMS consent and opt-in data, with third parties for marketing purposes under any circumstances. Data sharing is strictly limited to purposes necessary for providing our services and fulfilling business operations.


Data Protection Measures

We do not transfer consumer data to any external organizations under any circumstances, including with user consent. We implement strict policies and technical measures to prevent unauthorized sharing of your data.


Use and Sharing of Consumer Data

We use your personal information to provide and improve our services, process transactions, and communicate with you. We may share your information with third-party service providers only as necessary to fulfill these purposes.


SMS Opt-In Instructions

To opt in of future communications, send a text message with the word START or reply HELP for assistance.


SMS Opt-Out Instructions

To opt out of future communications, text STOP or CANCEL.


Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. Updates will be posted on this page with the revised effective date.


Contact Information

If you have any questions about this Privacy Policy or wish to contact us, please email us at wholesale@mysuperiorcoffee.com or call (518) 629 1454.

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